Cassidy described Etsy's newest payment improve — which might price her about $100 a month throughout peak gross sales durations — as “the final straw.”
“I have been actually shaken up with each latest platform change,” she stated. One frustration was the introduction within the spring of 2020 of an promoting program that Cassidy can not decide out of however for which Etsy expenses a minimal 12% payment. Because the firm and never the sellers themselves are managing the brand new advert program, the charges are a “full shock,” which Cassidy says has made it tough to precisely worth gadgets in his retailer and handle gross sales. a sustainable enterprise. “Do I cost everybody 12% extra or do I conform to pay cuts on sure orders?” she says. “[It] actually reduces your work.
Etsy has publicly said that it's engaged on stronger font sellers who violate its guidelines, which restrict gross sales to handmade or classic gadgets and craft provides. However in July 2020, Cassidy stated, Etsy launched one other new program, Star Vendor, which it stated rewarded sellers who might ship sooner by designing authentic merchandise and outsourcing manufacturing (which Etsy says qualifies of “Handmade”), whereas excluding shops like his. “At that second I made a decision, it doesn't matter what occurs on the planet or in my life, the subsequent time Etsy does one thing that hurts me, I'll battle,” she stated. declared.
So when Etsy introduced one other payment hike in February, Cassidy posted on Reddit: “We Want an Etsy Vendor Union” and located that dozens of different Etsy sellers agreed together with her. She grew to become the de facto chief of Strike Etsy and, in coordination with different sellers through Discord, drafted this week's petition and introduced the April strike.
Cassidy stated her final aim is to “begin a motion of solidarity” and assist sellers decide out of Etsy altogether, however there are hurdles: her Etsy store, for instance, has 11,000 subscribers, however the platform owns the e-mail handle information. If she closes her Etsy store and strikes her total enterprise to her private web site, lots of these followers and clients will not know the place to seek out her.