Yesterday, Elon Musk spoke in a Twitter house aiming to appease nervous advertisers about his verification plans on the platform he just lately acquired. The hour-long dialog between Musk and Robin Wheeler of Twitter's promoting crew was high-profile — he outlined plans for some form of fee system and defined why automobile advertisers should not fear.
A lot of it targeted on explaining its imaginative and prescient for an $8 per thirty days Twitter Blue subscription and verification system. “I wrestle with the query of find out how to take care of tens of millions of bots and troll farms, together with malicious state actors,” Chief Twit mentioned.
Wheeler requested him about content material moderation and model security — particularly hate speech (advertisers, for good motive, don't desire their advertisements to run alongside hate speech). Musk mentioned this might be solved by the $8 paywall. “Somebody's propensity to interact in hate speech in the event that they paid $8 and risked their account,” Musk mentioned. “Give it some thought… how a lot hate speech do you encounter for those who're at a celebration or occasion?”
Sadly, Musk is totally unsuitable.
He falls in love with a previous mistake that if folks use their actual names on-line, they will not say horrible issues. Anybody who's ever watched child boomers in a neighborhood Purchase Nothing Fb group is aware of that individuals don't have any drawback saying nasty issues underneath their actual names.
Musk's plan additionally runs counter to a number of tutorial research of on-line habits. A well known 2016 examine from the College of Zurich confirmed that utilizing actual names makes folks extra more likely to submit hateful and aggressive feedback. One of many causes for that is that individuals who troll felt the approval of their friends.
Getting folks to make use of actual names has additionally been proven to fail on a big scale. In 2007, in an effort to cut back cyberbullying, South Korea handed a regulation requiring actual names for commenters on main web sites. The regulation was scrapped by 2012partly as a result of one examine confirmed it solely diminished aggressive feedback by lower than 1%.